"PERE" IS A COMPREHENSIVE BRANDING PROJECT FOR A TELEVISION CHANNEL DEDICATED ENTIRELY TO ISRAELI WILDLIFE AND NATURE ENTHUSIASTS. THE VISUAL IDENTITY DRAWS DEEP INSPIRATION FROM THE ICONIC TRAIL MARKERS OF THE ISRAEL NATIONAL TRAIL (SHVIL YISRAEL) AND THE COUNTRY'S DIVERSE LOCAL HABITATS - FROM THE ARID SOUTHERN DESERTS TO THE LUSH NORTHERN VALLEYS.