"BEIT HABIRA" IS A BOUTIQUE CRAFT BEER BAR AND LOCAL BREWERY SITUATED IN THE HEART OF BEER SHEVA'S OLD CITY. KNOWN FOR IMPORTING AND BREWING UNIQUE SPECIALTY BEERS, THE ESTABLISHMENT NEEDED A VISUAL REFRESH TO MATCH ITS AUTHENTIC CHARACTER. THE NEW BRANDING DRAWS DIRECT INSPIRATION FROM THE ARCHITECTURAL AND CULTURAL ELEMENTS OF THE OLD CITY, CAPTURING THE DISTINCT LOCAL SPIRIT OF THE SOUTHERN CAPITAL. THIS COMPREHENSIVE REBRANDING PROCESS INCLUDED THE CREATION OF A NEW LOGO, DEDICATED BRAND PHOTOGRAPHY, CUSTOM MERCHANDISE, AND A COMPLETELY REDESIGNED WEBSITE TO DELIVER A COHESIVE AND LOCALIZED BRAND EXPERIENCE.